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抖音实操干货:美图音乐号矩阵全程解析(干货完整版)

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发表于 2020-3-31 12:16:18 | 显示全部楼层 |阅读模式

今天准备放一个大招,分享我从朋友那深挖的一个项目,他操作矩阵音乐美图号,稳定月入6万+

为了这篇文章,我烦了他一个星期,不断修饰完善细节,就是让大家看完这篇文章,马上就能上手操作。

实操音乐美图号矩阵全程解析。

1:账号

用实名手机号注册抖音号,全程用抖音官方推荐的流量卡操作(不要用wifi)

流量卡申请步骤:



2:养号--提升账号初级权限

(1)养号周期3-7天,每天刷一个小时左右。

(2)搜索我们定位领域的视频,点赞、评论、转发(例子:如果你一直关注美食的视频,点赞美食视频,那么系统就会自动为你多推荐美食的作品。那你的标签就是:喜欢美食的人。只要你能产生优质的内容,就会有人持续的关注你)

(3)第一条视频播放量在500以上养号算基本完成。

养号优点:作品审核时间短,发布成功几率大,定位清晰,粉丝精准,视频播放量高。

不养号缺点:作品审核时间久,发布容易失败,定位不清晰,粉丝不精准,视频播放量低。

养号注意事项

保证一机一号一抖音(手机不够,就去买二手的)

不要用同手机、同IP批量注册账号

视频看完再点赞,不要大量点赞不要频繁修改个人信息

不要重复同一行为(比如发评论,发一条是加分,快速发十条相同的就是扣分的)

养号期间不要发任何视频!

3:什么是美图音乐号

视频播放器




00:00


00:06







这个视频就是二次元类目的美图音乐号:美图+音乐合成的视频。

美图音乐号我还给他细分了多个小类目,如:明星类,风景类,科技类,美女类,帅哥类,壁纸类,二次元类,男女混搭类等等,这些类目我还有16个账号在运营。

4:为什么做美图音乐号?

(1)音乐和图片的领域范围很广泛,类别众多

(2)受众面广,因为音乐和图片的种类多,每个类目都有一定的喜好人群。

(3)图片+音乐,很容易抓到用户的G点,容易引起共鸣,能迅速涨粉。

(4)要图片的粉丝多,容易引导关注公众号。

(5)特别适合新手,一个15秒视频,找图和选择音乐10分钟之内就能制作完成,制作容易适合放大操作。

5:素材从哪里来?

美图音乐号,只要收集符合账号定位的图片即可。

(1)花瓣

曾经很有名,非常多的电商运营都会在上面找图,图片种类很广,多挖挖相似推荐,能找到不少好图。

(2)堆糖

堆糖,美图壁纸类兴趣社区,壁纸类图片很多,APP更好用。

(3)lofter(乐乎)

网易的,涉及的领域很广,比较偏二次元类。

(4)蜂鸟网

摄影类图片比较多。

(5)站酷

国内知名的设计师互助平台,老牌的综合性社区,内容丰富,制图必备。

(6)Pinterest

世界上最大的图片社交分享网站,它使用起来和花瓣网也很类似,不过需要翻墙。

(7)Pixiv

很有名的P站,比较多日本插画,不过目前需要修改hosts以及dns来登录。

(8)NewOld Stock

这是一个非常有b格的图片网站,主打的是复古风,里面的图片风格大多十分怪异,也可以说是非常有个性。

还有很多需要翻墙的就不举例了。

6:美图音乐视频怎么做?

直接放教程

视频制作软件:美册 素材选择下图:


视频教程:

视频播放器




00:00


01:47







制作好的成品:

视频播放器




00:00


00:15







由于时间有限,只是简单制作教程,我们在做视频时,可以选择多种模板,各种功能,添加多样的素材,使视频更加的美观,具体大家多尝试。

7:如何选择音乐?

抖音:抖字占了一半,另外一半就是音,音乐是抖音不可割舍的一部分,有非常多的热门视频背后一定有一段魔性而又洗脑的音乐。

由此来看音乐非常重要,我个人的经验就是2点。

(1)根据定位,确定人设。

我们选择图片的时候,就要想好我们要表达的主题,看图片情绪,选择符合视频内容基调的配乐。

如:选择伤感类图片,那么配乐可以选择抒情类的音乐,尽量选择与内容属性相配的音乐。

(2)不会选音乐时,就用轻音乐

新手在选择配乐的时候,可以尽量找纯音乐,纯音乐不受歌词的影响,且自身所带的情感色彩并不多,包容性更强,对视频兼容度更高,就不会轻易出现视频与音乐不符的情况。

8:如何上热门

上热门有很多种因素组成的,我只能分享一些技巧,提高上热门的几率。

(1)准确点位

内容要垂直一个领域,不要今天发布二次元,明天又发明星,科技,给账号定位,是二次元的以后就发布二次元的内容,不要发布其他领域的内容。

(2)内容质量

有人说图片+音乐能有什么质量?

美图音乐号内容质量就是图片和音乐,图片清晰度一定要高,需要原创图片,音乐要能融合图片意境,这个操作时间久了,自然都懂。

(3)蹭热度

抖音每时每刻都会有热点产生,跟进潮流,视频里可以结合一些新热点,增加视频的曝光量,能够更好地吸引粉丝。

发布作品的时间段,最好选择高峰期,比如晚上8点的时候使用抖音的人群多,我们就什么时候发布抖音作品。

(4)蹭活动

参加抖音活动是很好的上推荐的方法。

抖音会有发起挑战之类的活动,一旦你成功挑战高质量作品,上个推荐就是轻轻松松的事。

9:美图音乐号怎么变现

(1)入驻星图mcn接广告赚钱

粉丝达到10万粉丝以上的,会有一些机构邀请你加入星图mcn,建议加入,我们这种没真人出境的号,有更多的机会接到广告。

(2)商品橱窗

开通橱窗要求,看下图:


开通橱窗后,先在后台编辑好商品,在发布视频时,勾选小黄车加入事前编辑好的商品,这样粉丝在观看你的视频时,左下角就会弹出你设置好的商品,有兴趣的用户就会下单,你获得佣金。


(3) 出粉

大致的操作流程是这样的:对接工作室--工作室提供V号--抖音引导粉丝加V--加满3千人后交给工作室---工作室结算收益。

单/0.8元 我们手上有15-20个号在运营,一天能引500-800左右,上热门的话,直接就爆号了。

引导主要是私信和首页介绍。


(4)公众号

其中95%的收益,都是在公众号变现,我们操作美图音乐号1年多,现在有一个64万粉的美图大号,一些十几万和几万粉的互推美图小号。


公众号后台

每天更新8条,主头条分享美图和凄美语句。其他副7条都是一些广告,带货等信息。


新榜广告后台

公众号日收益就1-2千左右了(流量主,带货,广告)


流量主后台

(5)账号交易

无论是抖音号,公众号,都可以出售。

抖音0.03/单粉 公众号0.5-2元/单粉不等。



A5首页截图

还有一些其他的变现方式不方便放出来。

看完这篇文章相信你也能实操美图音乐号了,无需花费多长时间,操作简单,放大操作收益高,值得你去尝试一下。

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